B-roll captured should be evergreen enough that when applying context over the video via tools within IG or TikTok , you can use the same shot for two different types of videos. 

I.e. A short 10 second video of you walking could have text in the beginning of the video that says “3 things I wish I knew when I started Real Estate” or “My one pet peeve about other real estate agents."

Finding a location that is both time effective and comfortable for you is important. If you purchase a Full Bank, that 3 hour window can allow for multiple locations, but keep drive time in consideration. If you purchase the Half Bank, I suggest 2 locations. An office, or home setting is the most universal, however if you have access to a park or a local hot spot that would be good for mixing up scenes that is good too. During our PreProduction call I will help you narrow in on this based on your goals. 

Whatever you do, don’t wear something you wouldn’t meet your clients in. The point of this strategy is to create lifestyle content that represents you, and is also evergreen. So keep your Santa Hat at home for this one. 

Yes! Typically, small businesses welcome this type of content as long as we aren’t disrupting them. I intentionally travel with a light camera setup when going out and about so we don’t take up much space. For example in Jaci's Intro Video,  we went to a local boutique shop where we popped in and asked if it was ok if we filmed around the shop for social media content, and proceeded to buy something. Since we are just making clips for social media, and not putting on some large scale production that would disrupt their day-to-day operations, we are basically acting like tourists stopping into a shop. Businesses often share the content too, and will even follow and comment on the end product because everyone is looking for content nowadays.

Of course. I think it’s important to personalize lifestyle content as much as you’re comfortable with. One way to do that is to film and photograph you enjoying a hobby, or doing something you love to do outside of real estate. This is a very effective way to create content around a niche audience and tie in your professional side to something you love. An example would be:

• We film you playing Pickleball and you in the video you can place text about the market within 5 miles of a particular pickleball court 

You will receive your photos and video clips within 5 business days of production. We will set a time to review your content via Zoom, that will allow for instant feedback and ideas on ways to implement the content. We will address any revisions at this time as well.

I provide you with video resources that explain the fundamentals of how to upload, utilize trending audios, add text, and a list of different text hooks you can use to create curiosity that will be tailored to the content we create together.

I will send you an invoice after our pre-production call. This covers all my travel costs and expenses to come and film, edit, and review your content with you. Once you approve of the content, I’ll send you the remaining invoice amount if there is a balance left so you can download the content.